CARPET DIEM PROJECT | LIMITED EDITION

Officina delle Nuvole, the Association of Independent Creative formed by Caterina Parona, Laura Toffaletti, Patrizia Boglione, Daniela RosiBruno Boveri and Marco Ambrosi created Carpet Diem Project, a complex and fun promotional event based on a social game, in the beautiful home of Il Mercante d’Oriente, one of the most important Italian carpet merchants and also one of the more active producers of textile culture.

.

CARPET MERCANTE BACKSTAGE-002

.

As a well-organized team we transformed the different abilities of visitors in a playful collective moment, inspired by traditional Italian board games such as the famous “Game of the Goose”.

.

TAVOLA_CARPET_DIEM

.

Who among us has never blown on fist, rolled the dice and waited anxiously to move the pawn on the board? Well, all this was done on a really unusual scale, fusing photography with calligraphy, with illustration and with the carpet’s colored textures.

.

ALLEGREZZA

.

GENEROSITà

.

CELERITà

.

Only fortune decided roles and forms that participants would assume becoming an integral part of the board, a flying carpet to travel with imagination and irony.

.

CARPET MERCANTE BACKSTAGE-003

.

CARPET MERCANTE BACKSTAGE-007

.

Shot on a set housed in the premises of the Merchant, invitees entered in 46 boxes obtained by the inclusion of portraits in nineteenth-century engravings.

.

CARPET MERCANTE BACKSTAGE-015

.

SPENSIERATEZZA

.

Every guests left with his own image, kept in a folder with the game rules and the instructions to download the high-res files from Carpet Diem Project | Limited Edition, the same site used for the event’s promotion.

.

CARTELLINE copia

.

BANNER

.

.

Concept Officina dele Nuvole
Photographs Marco Ambrosi and Caterina Parona.
Design and decoration of the table game Laura Toffaletti.
Remake of the illustrations Alvise Rivero Gonzales.
Back-stage photos Marianna Bellamoli
Prints Greenville by DiGiovine.
Location: Il Mercante d’Oriente

.

.

SITO Carpet Diem Project 4

.

.

Annunci

Rispondi

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...